What does a business proposal describe?

• A. A concept for a good or service, the estimated costs, a business name and projected profit.
• B. A plan for combining and using the four promotional methods—advertising, personal selling, sales promotion, and publicity—in a particular promotion mix to achieve one or more marketing goals.
• C. A detailed market analysis and demographic breakdown.
• D. A contractual agreement with a supplier.

Answer: (A)

A business proposal describes the plan for a new product or service, including what the business will offer, the estimated costs to develop or launch it, a business name, and the projected profit. This kind of document is used to pitch the venture to potential investors, lenders, or decision-makers, outlining feasibility and financial expectations. The other options point to different concepts: a plan for coordinating promotional activities belongs to a marketing communications or promotion plan; a detailed market analysis is part of market research; and a contractual agreement with a supplier is a contract.