Which describes Diversification in Agribusiness?

• A. a change in cropping pattern or the farmers opting for other non-farming options like poultry farming, animal husbandry, etc
• B. All efforts designed to preserve assets and earning power associated with a business
• C. Provide the products and services that people want when and where they want them
• D. The use of land to produce goods

Answer: (A)

Diversification in agribusiness means spreading risk by broadening what a farming operation does beyond a single crop. This often shows up as rotating to a mix of crops or adding other farming activities such as poultry, livestock, or other agribusiness ventures, creating multiple income streams. This approach helps cushion the farm against price swings, poor yields, or market shocks affecting one line of business. The option described exactly fits this idea by illustrating changing cropping patterns or taking on other farming activities. The other statements refer to asset protection, market delivery, or simply using land for production, which aren’t about broadening activities to generate multiple income streams.